AG Jeans Cleaning Up the Dirty Denim Game...

(Booth made from reclaimed wood)

The process of obtaining those tricked out washes you love on your denim is so destructive to the environment beyond your wildest nightmare.
At this past Coterie contemporary trade show I rolled by the AG Jeans booth to give them props for always being on point with their presentation and design.

AG Jeans is taking a major first step by using "Ozone Technology" on all of it's denim manufacturing, a process that significantly reduces the company’s water consumption, use of chemicals and dirty energy. Both the Los Angeles based factory and its sister facility in Mexico will begin using the technology immediately.
With the serious financial resources AG Jeans has available to them they can truly be leaders in the "new clean denim" game completing their clean manufacturing process by introducing organic and sustainable top quality fabric choices that are that are being used by smaller companies like "Good Society and Everlasting Hope".

Ozone is one of the most powerful disinfectants available to mankind. It has been used for water and food purification as well as in the hospitality industry to provide a superior laundry process. More recently, Ozone has been found to be extremely effective in the denim industry, with AG Jeans being the industry leader in the use of this technology on 100% of its denim.

AG Jeans applies Ozone Technology to its denim manufacturing as a dry process that essentially produces a cleaner finish to the jean, in a much quicker time frame and uses no water during its cycle. Normally jeans are rinsed with large amounts of water to get rid of the excess indigo from the garment, and chemicals are applied to fade the jean and clean up indigo bleeds on the pocket linings. When a jean is ‘ozonized’ however, those processes are drastically reduced, if not eliminated. The ozone acts as a bleach to disinfect the garment, kill bacteria and clean up the indigo, dramatically lowering water consumption and greatly lowering energy and chemical usage.

AG Jeans expects to reduce its consumption of water, chemicals and dirty energy by approximately 25% annually, helping to save the world one jean at a time.