Black Eyed Peas Caught Clockin' WEWOOD Watches...

I am always excited to share with you and whenever I find a product or story that I think you will find interesting, fun or insightful I hit you off immediately. 

WEWOOD is the avant-garde approach to sophisticated sustainability having emerged out of Italy as an emblem of eco-luxury and design.

WEWOOD has committed to the health of our planet. 

The Tree and The Wood Watch

WEWOOD lets us rediscover nature in its beauty, its simplicity and inspired design. It reminds us of a tree’s powerful way of life; rooted, yet reaching.

Completely absent of artificial and toxic materials, the WEWOOD Timepiece is as natural as your wrist. It respects your skin as you respect nature by choosing it. Your WEWOOD Watch breathes the same air that you breathe and may awaken memories from another time and place. Your WEWOOD Watch records your sensations and shares your experiences as the perfect natural mate, whose story also becomes yours to wear, smell and feel.

Rebuilding an Endangered Ecosystem - One Tree at the Time

A philosophy not implemented is only a dream. Conversely, when you get your WEWOOD Timepiece, you can feel confident you’re making a difference. One Timepiece plants one tree, and together we help to ensure the health and survival of the natural world.

One Watch  – One Tree – One Planet

Wood Used

Red Wing Celtis (BROWN) 

This tree is used for flooring, and when possible, WeWOOD utilizes its waste that would otherwise be destroyed. 

Ebony (BLACK) 

This is a tree that the greeks called “fruit of the gods” and it was used as an antidote for poisons. Even today it is believed that this wood is able to ward off evil spirits. 

Maple (BEIGE) 

The wood of this tree is often used for smoking food. It’s also used to create many musical instruments such as violins, basses, guitars... 

Guaiaco (ARMY) 

It’s a tree native to South America, used in pharmaceutical preparations of herbal teas. Known to be useful for disorders in women with painful periods and people suffering from arthritis pain. 

WeWOOD partners with American Forests to plant one tree for every WeWOOD purchased. Our Goal: Restoring Mother Nature - One Watch at a Time

Established in 1875, American Forests is the nation’s oldest nonprofit conservation organization, and is recognized as a world leader in environmental restoration because of their dedicated tree-planting efforts.

This year, American Forests’ Global ReLeaf Campaign will plant 4.8 million trees in 43 projects in 14 states and 10 countries to help restore forests important for wildlife, clean water, and carbon sequestration.

There are two types of Global ReLeaf projects:
1) In urban areas, trees are planted through the Global ReLeaf Fund. The program also encourages individuals to plant trees around their homes and businesses or join community groups to plant trees that shade, cool, and beautify their neighborhoods.

2) Most of our trees are planted in ecosystem restoration projects called Global ReLeaf Forests. Many of these areas have been damaged by natural or human causes. These trees help clean the air and water, filter polluted runoff, slow global warming and erosion, and provide habitat for wildlife.

By the end of 2010, American Forests will have planted over 35 million trees in projects across the United States and internationally. 

The goal is to plant 100 million trees by 2020.