Dragon's E.C.O. (Environmentally Conscious Optics)
have just been seen on the streets of Brooklyn and have now achieved their New York street creed also giving them the newly created Eco Hustler - EcoFly Stamp of Approval. On almost every block or in various neighborhood shops the Dragon E.C.O sunglasses received mad love and even more when told that they are eco-friendly. The future is so bright you gotta wear these shades.
The E.C.O. by Dragon is an initiative inspired by Surfer Rob Machado to actively investigate the method of making and manufacturing environmentally friendly sunglasses.
The result is the first EVER sunglass with material made from 100% renewable origin(they are made with Nylon 11, the only commercially successful high volume biopolymer, which is made by polymerizing a split segment of castor bean oil). This means that Mother Nature replenishes the material used for the sunglass at the same rate that it is consumed.
Includes FSC certified packaging and comes with 100% organic cotton bags, printed with water-based ink.
DRAGON INTRODUCES ROB MACHADO “EXPERIENCE”
TO ITS 2009 EYEWEAR LINE
Inspired by iconic surfer Rob Machado, new line goes the distance for fans with strong stories, stylish designs and aggressive eco-conscious frame developments
Dragon, a youth lifestyle brand specializing in sunglasses, goggles and youth accessories, continues its design innovation of unique eyewear with the launch of its Rob Machado “Experience” style, hitting the market this month. The bold and progressive new styles include retro, aviator-esque designs in color ways such as the Momentum, Mellow Tort, and the E.C.O—all collaborated on, designed by, and inspired by the life of symbolic surfer, Rob Machado.
“This was a huge project for us and we were so thrilled to have the opportunity to work alongside someone such as Rob Machado—an industry icon who continuously sets himself apart, something we pride ourselves on doing at Dragon,” says Hillary Balch, Product Line Manager for Dragon. “Simplicity and storytelling is an essential factor for the new compilation, as seen with our new E.C.O. sku, as well as with other stories seen and told about Rob’s life throughout the other pieces.”
With one of the most iconic logos in the industry, Machado joins Dragon to introduce the Momentum—a black, polished frame with a red bullseye printed on the temple paneling. Machado’s introduction into the surfing spotlight came during the early 90’s where he was a part of the “Momentum Generation”—a surf movement group known for its radical manoeuvres. Machado had a variety of highlights during his competitive surfing career, but little so well documented as his win at the Pipeline Masters in 2000—a win that would leave fans with an etching in their minds of his bullseye-logoed board.
At the end of 2001, Machado retired from the World Champion Tour and moved into a category of professional surfing that did not exist at the time, free-surfing. The formula was simple, find the best, least crowded waves in the world, and surf them. To capture the essence of Machado’s departure from the tour and highlight his discovery of bohemian life, the second piece of the new style is the Mellow Tort—an unconventional tortoise pattern with psychedelic rays throughout.
Fast forward to 2009. Machado continues to focus his efforts on raising awareness around environmental issues, thus the last of the “Experience” style—the E.C.O. Otherwise known as Environmentally Conscious Optics, the E.C.O is an initiative by Dragon to investigate methods of manufacturing environmentally-friendly sunglasses. The result of the project is the first-ever sunglass frame made from 100% renewable origin, replenishable through natural processes at a rate equal to the rate of consumption.
“My inspirations for the Experience collection came from glasses around in the early 70’s. With this project we took 70’s shape and blended it with Dragon’s current GG design style,” said Rob Machado. “I’m stoked that Dragon can now make frames made from 100% renewable resources. This project is a great step forward for the surf industry and I’m thrilled to have been a part of it.”
For more information on the Dragon “Experience”
About Dragon Alliance
Dragon is rooted in the freethinking values of action sports and is a leading independent eyewear and accessories brand with a unique and original lifestyle perspective. Drawing influences from our team riders, art, music, fashion and alternative culture, we strive to empower the individual with premium products that define.