Hand-Me-Down a Brand Made to Last...

Howies eco-clothing brand has gone back to basics and created Hand-Me-Down a new line of products that is made to last and guaranteed for a minimum of 10 years from the date of original purchase. The chances are it will last a good deal longer than that. So now you have to decide whom you’d like to hand this product down to? And they can carry on their little journeys.
As quoted by David Hieatt, Howies co-founder
We live in times of limited resources but unlimited desire to consume them. The answer though is real simple: to consume less as a consumer; to make a better designed product as a manufacturer.
Going forward we will have to take more responsibility for our consumption. The manufacturer and the consumer will both have to share that responsibility.
We live in interesting times.
From where we stand as a manufacturer, a product that keeps working for longer uses less-resources in the end. The key ingredients to this are quality and good design.
To make something well, you know, the best you can do, means going that extra mile. Every stitch, every zip, every little feature considered. The weakest points made strong. Then, and only then, can we say that we have fully understood the responsibility of making something.