For years Greenpeace has long tried to persuade beverage companies to ditch HFC.
Coke has officially taken the lead in the ongoing sustainable cola wars with a pledge to cut hydrofluorocarbon (HFC), a potent greenhouse gas, from all vending machines and coolers by 2015.
To speed the transition to HFC-free vending machines, Coke plans to buy 150,000 HFC-free units in 2010--double the current speed of replacement. The beverage giant is also investing $50 million in green alternatives to HFC refrigeration.
Coke's move will be a big help in reaching its goal of cutting its carbon footprint 15% by 2020. The HFC-filled vending machines used by the company emit 40% of Coke's total emissions (15 million metric tons), and the switch to clean refrigeration technology is expected to cut emissions by a whopping 53 million metric tons. That's like taking 11 million cars off the road for a whole year.
Pepsi where you at?