Kuwaii - Emerging Australian Eco-brand...

All the way back to my 1st trip to Australia in 1998 I have maintained my fix by returning on a yearly basis. The easy lifestyle cannot be matched by most places I have visited or lived in.  With that said check out the Aussie fashion brand Kuwaii a welcoming addition to any girls wardrobe…  

by: Rowena Ritchie of ecosalon

Australia is the latest country to embrace the growing wave of ethical fashion. During this month’s Australian Rosemount Fashion Week, event director Lucia Labbate stated, “The Australian fashion industry is well placed to make the most of the trend towards more ethical fashion. It boasts a diverse and vibrant scene of well known brands that still have considerable manufacturing capacity here in Australia.”

While homegrown designers such as Collette Dinnigan and celebrity favorite, Sass and Bide are familiar Aussie brands, Australian design is not well known to a larger audience beyond its casual, outdoor aesthetic. So when I came across the spring/summer collection from emerging Australian eco-brand, Kuwaii, I was not expecting to fall so hard for its subtle, cerebral style. The line’s name, Kuwaii, is the Japanese word for cute – its aesthetic is anything but. Its sophisticated, chic styling is as impressive as designer Kristy Barber’s commitment to design for a growing, Australian ethical fashion scene.

Kirsty shared her sustainable fashion journey.  For the complete interview