Ex-Beetle Sir Paul McCartney and daughters Mary and Designer Stella McCarney launched Meat Free Monday at St. James' Park in London on June 15, 2009.
Can you believe it? Eco Hustler was not invited, but at least they invited Yoko Ono. I guess they had Yoko there to represent the non-white population of this multi-cultural world. But hey look at the big picture it's a dope cause and a brilliant idea.
Meat Free Monday is great way to include everyone in saving the planet by not preaching to folks on how they should live but encourage them not to eat meat for one day out of the week helping slow climate change.
The UN and Britain are concerned about the environmental impact of livestock, although the Government has shied away from urging people to eat less meat. Vast swathes of the Amazon rainforest are being cut down to make way for cattle ranches and to grow soy for feed. Belching from cows emits vast amounts of methane, which has 21 times the greenhouse effect of carbon dioxide.
According to the UN Food and Agriculture Organisation, meat is responsible for 18 per cent of greenhouse gas emissions, more than transport's 13 per cent. Dr Rajendra Pachauri, the chairman of the UN Intergovernmental Panel on Climate Change, has suggested one vegetarian day a week.
Sir Paul McCartney and his daugthers Mary (L) and Stella (R) launch Meat Free Monday at St James's Park in London.
Big turnout: (L-R) David de Rothschild, Lauren Laverne, Sophie Ellis-Bextor, Richard Jones, Moby, Kelly Osbourne, Stella, Yoko, Sir Paul, Mary, James McCartney, Sam Taylor-Wood, Laura Bailey, Kate Bosworth, Anouk Lepera, Monty Don and Tom Conran
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