Men's Fashion Week in Milan and Florence always deliveries the best men's wear in the world with styles that can be interpreted on various levels of fashion and bank accounts.
My biggest beef(figure of speech, I'm vegetarian) is the lack of eco-friendly pieces. The fashion industry sucks when it comes to givin' a damn, don't they know that they can't dress a non-existent planet? For a project that I am working on I have found fabric mills in Japan and Italy that manufacture sustainable/eco-friendly fabrics that are extremely luxurious and available. The color palette is not in question any longer with planet friendly dying options. All right, I will stop going on about fabric and save it for a "Fabric" story at a later date. Back to Italy; I only found 2, yes only 2 pieces of ecoisms.
1. London- based designer Hussein Chalayan also the creative director of PPR-controlled Puma hosted a lil' cocktail party to show a signature cotton tote bag with an all over print of extinct and endangered animals. The nonprofit project is in support of PPr sponsored film
"Home" by Yann Arthus-Bertrand and Luc Besson that premiered earlier in the month. The tote will be sold online at Thecorner.com http://www.thecorner.com/home.asp?tskay=7B4C1203 with proceeds going to
GoodPlanet.
via
WWD Photo By Courtesy Photo
To Watch The Film "Home"
2. The unveiling of Italian jean and sportswear brand Replay new eco-friendly concept store and collection in Florence.
Italian jeans and sportswear brand Replay unveiled its new eco-friendly concept store and collection in Florence last week during the city’s Pitti Uomo men’s wear exhibition.
“We are addressing our customers at a sensorial-technological level,” Replay chief executive officer Gaetano Sallorenzo said during a tour of the store. “This is our new style, more modern, contemporary and simple. Our store image had grown a bit heavy.”
The company’s more focused drive to find alternative solutions to heating and cooling the venue, and its research in more ecological washes, also stems from Sallorenzo’s belief in a more sustainable lifestyle.
Jean from-just-add-water
T-shirt from Just Add Water
The nature-friendly mood is set at the entrance, with a cascade of water streaming over a wall and a luscious vertical orchard.
“We called the store Regeneration because we need to use resources we already have,” Sallorenzo said.
With a special energy-saving system, for example, the cooling and heating system springs from fresh air coming from a cellar below the ground floor, where a pool of running water is located.
“We save about 50 percent of energy this way,” said the ceo.
Geothermic panels, wood flooring, iron details, a hearth and grass strips add to the natural vibe.
For full story From
WWD ISSUE 06/25/2009
Replay's eco-friendly store (Photo by Courtesy Photo)
You need to be a member of ecohookups.com to add comments!
Join ecohookups.com