Unfortunately there will always be cats that you will never see behind the wheel of a Toyota Prius or Nissan Leaf but will stick to driving the upper tier of gas guzzling luxury monsters. With that said, Roll Royce the ultimate in luxury car manufacturing will debut the Roll Royce 102EX Concept car at the Geneva auto show.
Chief executive Torsten Muller-Otvos said the firm was "seeking clarity on which alternative technologies may be suitable [in our] cars in the future".
Parent company BMW is exploring a range of hybrid and all-electric solutions.
And Mr Muller-Otvos is keen to explore a wide range of developments.
"I must be convinced that any alternative drive-train we choose for the future delivers an authentic Rolls-Royce experience," he said.
Electric motoring is increasingly becoming mainstream, although cars that combine batteries with petrol or diesel engines in some way are generally seen as more viable for large vehicles.
Rolls has made it clear, and so we must too, that the 102EX, also called the Phantom Experimental Electric, is just a prototype and isn’t headed for production. Instead, it’s the ultimate toe in the water; the executives want to see how trillionaire devotees, dealers, the media, and the public generally react to the idea. Rolls-Royce’s bosses also realize that if the company is going to build an electric car, it has to be done properly. Designing an electric commuter hatchback with suitable range and acceleration is a challenge.
Rolls Royce is keeping' the Specifications for the 102EX—EX on lock and will not release them until the early hours on the first day of the Geneva show.