New York based Tunji Dada's S/S '11 Collection is the most interesting and creative collection I have seen in ages. This project transcends the eco or sustainable fashion categories and should serve as a guide and/or inspiration for the future of fashion design full stop.
Tunji Dada's Furbished: Refurbished collection addresses the issues of waste management, sustenance awareness and the promotion of artisan methods.
The fashion industry has to stay fresh as well as conscientiousness and to manufacture items that have a bit more of a positive story behind their brand. Consumers are starting to wise up to the importance of quality craftsmanship and sustainability which means our purchases will last a lot longer and look out for our well being.