FOREVERMORE-Trim the Waste of Fashion...

What do we do? We take something old and make it into something new. Then we share it with you so you can do it too. Forevermore is a concept that developed out of necessity. After spending years of researching "what is sustainable about fashion" and coming to the conclusion that the answer is "nothing new", designer Eliza Starbuck had decided to focus on designing clothes that were multifunctional and time withstanding while swearing off buying anything new unless there was no second hand alternative. When one day Eliza found her growing toddler had grown out of all the hand me downs in her closet, instead of heading to the thriftstore Eliza looked to her scrap pile of old clothes by her sewing machine. After a couple hours handy work her daughter had a new dress that had been designed to be expandable and added onto over time. She started to develop shapes for her daughter's wardrobe that were equally expanding and growing, so that her daughter could wear the same item for several years rather than growing out of them after a season. When the adults in her community began to approach Eliza and said that they'd wear the clothes her daughter was wearing if they came in their size, she realized that this idea could go further than just a child's wardrobe. After explaining the idea to her friend, the Fashion Editor of Ecosalon.com, Amy Dufault, the two decided that they had come up with an idea that could finally solve the conundrum behind sustainable fashion. Amy had worked for years promoting and supporting eco fashion and sustainable consumption, and had recently worked on setting up a multi-city co-op for green building. She thought that many people would be into refashioning their clothes if they only knew how. If they could come up with ways to instruct communities on how to refashion old clothing this could be a way to encourage a new way of consuming, return sewing skills to America, help curb consumption of new goods, and keep old clothing from the landfill. Next Eliza approached her friend and co-conspirator, the brilliant film maker Ace Salisbury. Eliza and Ace had been working together to produce a series of humorous cartoons that poked fun at mainstream fashion. Would Ace be interested in working on some videos to help promote and educate people on how to make fashion sustainable? Of course! The team was formed.